Principles of Typography. Beauty of Type.

I'm very well aware that a lot of my research is subjective. I know that people see beauty in a different way. Different designers like different styles, colours, layouts and everything. No designer is the same.
A typeface though has to be in a right setting to be beautiful surely that is the case.
As people know that Sans-serif fonts are quite difficult to read in a book publication, so if a 400 page book was created using a typeface like Helevetica would that make helevetica in that sense ugly? Or what about Garamond as a help sign? Would Garamond then become an ugly typeface.

I feel that with me narrowing down what was a very open subject might be more benefial and less subjective, as there must be set ground rules when and where to use a typeface.

research

http://www.myfonts.com/newsletters/cc/201203.html

Neville Brody

"Typefaces control the message. Choice of font dictates what you think about something before you even read the first word. Imagine Shakespeare in large capital drop shadow. Our response would be quite different towards the content."

The Origin of the Comic Sans Hate

One of the main reasons Comic Sans became the target of such hatred was its widespread usage, particularly when dealing with serious or formal subjects.

While Comic Sans was perfectly adequate in designs for children or designs related to comic books or cartoons, it had no place in business or professional work usage. It’s also ill-suited in content body text – it’s best used as a headline/heading font or short quote (such as in a comic book). But nevertheless, Comic Sans has cropped up all over the place.

The "Ban Comic Sans" Movement

The "Ban Comic Sans" movement started in 1999. It was reportedly started by Dave and Holly Crumbs, graphic designers from Indianapolis, after an employer insisted they use Comic Sans in a children’s museum exhibit.

While the group is a bit tongue-in-cheek, they do point out one of the biggest problems in amateur graphic design: disregard for appropriate typography choices. Where a professional designer will (usually) consider the impact their font and typography choices have on the overall tone of a project, an amateur will often just pick a font they like, disregarding the font’s impact on the final design.

http://sixrevisions.com/graphics-design/comic-sans-the-font-everyone-loves-to-hate/